To tick or not to BLUE tick, that's the question or is it? What's the latest news from Twitter

Can we just start by pointing out the elephant in the room? No, not the elephant trunk on Elon Musk's Tesla factory – I'm talking about Twitter's latest update. Yes, the tech heaven has made changes to its pricing options and blue tick verification.

Bewildered? No need to be, let me walk you through it in a fun and engaging way.

First up, pricing options. Twitter has introduced its Super Follows feature, allowing users to monetise their tweets and gain exclusive access to premium content. So, if you've ever wanted to share that ultra-secret secret answer to your success, you can now do it exclusively with your followers, earning some extra cash.

Now, about that blue tick. Twitter has announced the implementation of new guidelines for its verification process. The aim is to make the verification process more transparent, making it easier for people and companies to get a blue tick.

Back to Elon Musk – there's no denying the man has an influence on Twitter. To date, he has tweeted over 20,000 times, including a whole trove of controversial tweets. Some folks on Twitter are wondering if Twitter is now solely the Elon Musk show.

But let's face it; Twitter has always been a wild west platform – anything goes, and that's what makes it fun.

But, does Twitter remain relevant in today's social media landscape? A controversial question indeed. With the rise of TikTok and others, Twitter has faced some competition recently. However, with its new pricing options, blue tick verification and ability to keep up with the latest news, especially in real-time, Twitter remains a relevant social media platform for brands and businesses.

On to the good stuff! How can you use Twitter's new updates to improve your social media strategy? Here are a few tips:

1. Use the Super Follows feature to offer exclusive content, webinars and Q&A sessions, making your followers feel more appreciated and closer to your brand.

2. Stay on top of the blue tick verification guidelines, ensuring you meet the standards required for verification, giving your brand that added layer of credibility.

3. Keep an eye on trending hashtags and use them to your advantage. This enables you to reach a wider audience, gain new followers and spark conversations, enhancing your brand's social media presence.

In conclusion, Twitter, though it may have been overshadowed recently, remains a critical social media platform for brands and businesses. It provides the tools needed to build meaningful engagement with your followers, monetise your content, gain credibility through a blue tick and stay informed with real-time news.

What do you think about Twitter's latest updates, and do you think Twitter will remain relevant? Leave your comments and thoughts below, and let's start a conversation.

Cheers to a fun and engaging social media!

Ruth