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Why You Should Place Links at the Top
Small business owners! External hyperlinks are your bread and butter.

Ruth Wilkinson
Sep 9, 20242 min read
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Boosting Engagement: The Strategic Placement of Hyperlinks
Positioning these links at the start of captions can markedly boost your engagement and visibility.

Ruth Wilkinson
Apr 22, 20242 min read
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Why You Shouldn't Follow Generic Social Media Posting Times
The primary issue with generic posting times is that they assume a one-size-fits-all approach.

Ruth Wilkinson
Mar 11, 20242 min read
18 views
1 comment


How to Craft a Successful Facebook Ad Campaign: A Guide for Small Business Owners
Facebook is a crucial platform for businesses of all sizes; we know this... but for small businesses, it can serve as an ESSENTIAL tool.

Ruth Wilkinson
Feb 26, 20242 min read
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Where to Use Links: The Straightforward Answer
In this blog, we will discuss the best practices for using hyperlinks on different social media platforms.

Ruth Wilkinson
Jan 30, 20242 min read
38 views
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7 Social Media Content Ideas for February
So here you go: I have compiled 7 social media content ideas for February.

Ruth Wilkinson
Jan 28, 20242 min read
64 views
1 comment


How to Effectively Market Your Christmas Products During the Festive Season
The festive season is upon us, and businesses are gearing up for one of the busiest times of the year - Christmas!

Ruth Wilkinson
Dec 1, 20233 min read
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Part Two: How to Use Eventbrite for Your Event in 5 Easy Steps
In this tutorial, we will guide you through the process of using Eventbrite to create, promote and manage your events. So let's get started!

Ruth Wilkinson
Nov 29, 20232 min read
20 views
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Part 2: Setting Up and Using Instagram Shop for Beginners: A Tutorial
As promised in the previous blog, welcome to The Social Media Coach tutorial on using Instagram Shop for small businesses!

Ruth Wilkinson
Nov 13, 20232 min read
18 views
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"TikTok AND Reels... Seriously?!" Why Posting on Both Platforms is a Good Idea
As social media continues to evolve and new platforms emerge, it can be overwhelming for small businesses to keep up; I get it!

Ruth Wilkinson
Oct 27, 20232 min read
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Why You Should Post Short Video Content of Your Business
One way to do this is by posting a short video of yourself talking about you and your business.

Ruth Wilkinson
Oct 13, 20232 min read
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How to Improve Your Small Business's Reach On Facebook
Here are some of the do's and don'ts you should keep in mind when marketing your business on Facebook.

Ruth Wilkinson
Sep 29, 20232 min read
86 views
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The Hashtag: Is it a Must-Have for Your Small Business?
If you're a small business owner, chances are you've heard of hashtags. They seem to be everywhere, from the photo captions in your...

Ruth Wilkinson
Mar 21, 20234 min read
79 views
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24 Christmas Posting Ideas for Your Social Media
get social media content out there that will engage and excite your followers. 've put together a list of 24 ideas to help you get started.

Ruth Wilkinson
Nov 16, 20224 min read
44 views
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