Why You Should Place Links at the Top

Small business owners! External hyperlinks are your bread and butter. They not only increase website traffic but also enhance engagement and, ultimately, sales.

Platforms like Facebook, Instagram, and Twitter have evolved, offering features that allow for the seamless integration of these external links into posts and stories, making them more accessible than ever before.

Position your links

With that said, the strategic placement of these external links plays a crucial role in their effectiveness.

Given the fleeting nature of users' attention spans on social media, it's imperative to secure their interest immediately. Placing external hyperlinks at the top of post captions ensures they are one of the first things a viewer sees, significantly increasing the likelihood of engagement. Did you know that Facebook only shows 2.5 rows of text on a mobile device? This means you've got exactly 2.5 lines of your caption to interest your audience... so you might as well create an interesting caption that convinces your audience to click your link.

This method capitalises on the brief window of attention by providing a direct pathway to more in-depth content, products, or services right from the start.

SEO

The inclusion of external links can positively impact a business's search engine rankings. Search engines like Google favour websites that are frequently linked to reputable sources, considering them more authoritative and relevant. Small businesses leveraging this through social media see a notable improvement in their online visibility.

Successful small businesses often showcase their use of external links by linking to relevant articles, product pages, or customer testimonials. This not only drives traffic but also builds trust and credibility among their audience.

Nevertheless, the power of external links comes with a caveat—the necessity of proofreading. Ensuring these links lead to the intended destination without errors is crucial... business owners, please stop putting links in your Instagram captions—they don't work!

The Social Media Coach x