Elevating Your Product Sales: Up Your Photography Game

Photography makes sales.

Think about it, if you see a product that has been photographed aesthetically, and that aesthetic matches your preference... chances are, you're going to buy it.

However, with so many styles and techniques available, it can be daunting to choose the right one that will suit your brand and captivate your audience in equal measure.

In this post, we will explore different contemporary photography styles, and hopefully, you will find one that matches your brand.

Lifestyle Photography

Lifestyle photography is a popular photography style that presents products in real-life scenarios. It gives customers an idea of how the product will fit into their lives and encourages them to make a purchase. This style is suitable for products that require a demonstration of how they can be used in everyday life, like clothing, accessories, and home goods.

Urban Photography

Urban photography is a unique style that provides a gritty and edgy look to product photographs. It is perfect for showcasing products that have a rugged and street-style look, like watches, leather jackets, and shoes. Urban-style photographs often feature reflective surfaces like mirrors and have a high contrast with deep shadows to create a dramatic effect.

Minimalist Photography

Minimalist photography is all about simplicity. It involves using minimal props or backgrounds to highlight the product's unique features. The use of negative space adds a sophisticated and modern look to the photo, making the product stand out. Minimalist style is suitable for products that have a clean and sleek design, like technology, kitchen appliances, and cosmetics.

So, how about some photography techniques?

Lighting

Lighting is an essential element in photography that can make or break the aesthetic and mood of your photo.

Using the right lights can enhance the product's features, and highlight textures and colours.

Experimenting with natural light, diffused light, or artificial light can create dramatic and dynamic effects that can bring your product photographs to life.

For example: the lighting used here creates a muted, mellow, and masculine mood... meaning these shoes are marketed towards masculine people who wish to blend in yet still be stylish with neutral colours.

The above is opposed to the harsh and bright lighting used in this photo. The contrast between the orange, white, and blue (paired with little to no shadowing) creates a loud and active mood. Displaying the nature of the product (headphones: loud!)

Environment

The environment and background can impact the mood and tone of the photograph. Choosing the right location can add depth, texture, and character that can elevate the product's visual appeal and create a connection with your audience.

For example: this photo includes a light, green, flowery, and ethereal environment to add to the 'vibe' or mood of the perfume. Perhaps the perfume is floral and fresh, which is further enhanced by the light shining through the liquid and casting pink light on the environment.

Angling

Experimenting with different camera angles can create a unique perspective and add a dynamic dimension to the photograph. Choosing the right angle can highlight the product's features, adjust shadows, and make it stand out.

For example: the angle of this photo allows the viewer to see the graffiti in the background, which adds to the context and mood of the picture.

Models

Using models in product photography can add personality, humanise the product, and demonstrate how it is used in real life. It also helps customers envision themselves using the product and creates an emotional connection with the brand.

For example: seeing a person wearing a product well will encourage the viewer to buy it.

Remember, your product photographs are the first thing that your customers will see, so make sure they represent your brand and captivate your audience.

The Social Media Coach x