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Why You Should Place Links at the Top
Small business owners! External hyperlinks are your bread and butter.

Ruth Wilkinson
Sep 9, 20242 min read
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Boosting Engagement: The Strategic Placement of Hyperlinks
Positioning these links at the start of captions can markedly boost your engagement and visibility.

Ruth Wilkinson
Apr 22, 20242 min read
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Calls to Action: Have You Put Them In Your Posts?
For small businesses striving to carve out a niche in the digital domain, the use of CTAs in social media posts is not optional.

Ruth Wilkinson
Apr 11, 20242 min read
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Why Linking Your Social Media to Your Google Business Profile Is Quintessential for Small Businesses
Integrating your social media with GBP creates a seamless experience for potential customers.

Ruth Wilkinson
Apr 8, 20241 min read
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Why YOU Need Professional Photography: A Small Business Guide
To further elevate your product visuals, consider incorporating some of these trending photography styles:

Ruth Wilkinson
Apr 1, 20242 min read
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Are You Attracting the Right Audience?
Small business owners. It may be time to update your marketing strategy.

Ruth Wilkinson
Mar 18, 20242 min read
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Why You Shouldn't Follow Generic Social Media Posting Times
The primary issue with generic posting times is that they assume a one-size-fits-all approach.

Ruth Wilkinson
Mar 11, 20242 min read
18 views
1 comment


6 Tips for Mastering Mailchimp
If you want to take your business further, you need to understand the importance of a strong email campaign. Mailchimp is your bestfriend.

Ruth Wilkinson
Mar 4, 20242 min read
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How to Craft a Successful Facebook Ad Campaign: A Guide for Small Business Owners
Facebook is a crucial platform for businesses of all sizes; we know this... but for small businesses, it can serve as an ESSENTIAL tool.

Ruth Wilkinson
Feb 26, 20242 min read
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Elevating Your Product Sales: Up Your Photography Game
Photography makes sales.

Ruth Wilkinson
Feb 1, 20243 min read
21 views
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Where to Use Links: The Straightforward Answer
In this blog, we will discuss the best practices for using hyperlinks on different social media platforms.

Ruth Wilkinson
Jan 30, 20242 min read
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7 Social Media Content Ideas for February
So here you go: I have compiled 7 social media content ideas for February.

Ruth Wilkinson
Jan 28, 20242 min read
64 views
1 comment


How to Effectively Market Your Christmas Products During the Festive Season
The festive season is upon us, and businesses are gearing up for one of the busiest times of the year - Christmas!

Ruth Wilkinson
Dec 1, 20233 min read
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25 Christmas Content Ideas for Small Business Owners
To help you get started, here are 25 Christmas content ideas that will surely make your small business shine this holiday season.

Ruth Wilkinson
Nov 30, 20232 min read
58 views
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Part Two: How to Use Eventbrite for Your Event in 5 Easy Steps
In this tutorial, we will guide you through the process of using Eventbrite to create, promote and manage your events. So let's get started!

Ruth Wilkinson
Nov 29, 20232 min read
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Part One: How to Promote and Market Events from Start to Finish: Tips for Small Business Owners
In this blog post, I will provide you with tips on how to effectively promote and market your events from start to finish.

Ruth Wilkinson
Nov 25, 20234 min read
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Tips for Small Business Owners: How to Enjoy Your Day-to-Day Working Life
In this blog, we will share some tips on how you can stay motivated and find joy in running your small business.

Ruth Wilkinson
Nov 15, 20232 min read
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Part 2: Setting Up and Using Instagram Shop for Beginners: A Tutorial
As promised in the previous blog, welcome to The Social Media Coach tutorial on using Instagram Shop for small businesses!

Ruth Wilkinson
Nov 13, 20232 min read
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Part 1: Utilising Instagram Shop for Business: Why It's Important
Social media has become a powerful tool for businesses to connect with their target audience and increase their sales. Instagram has...

Ruth Wilkinson
Nov 10, 20232 min read
33 views
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Dealing with Small-Business Burnout: Understanding the Causes and Finding Solutions
The Social Media Coach will help you better understand the causes of burnout and offer some practical solutions.

Ruth Wilkinson
Oct 18, 20233 min read
29 views
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